Beauty as Nature Intended
Your natural choice everyday. Sync believes beauty should fit into your lifestyle, not the other way around, so they developed straightforward, functional products that simplify your routine without sacrificing performance.
SERVICES
Identity Design
Packaging Design
Photography Direction
“We believe beauty isn't something to be achieved, it's something to be embraced.”
Design background & solutions
Complete Brand Development
Sync beauty was founded on the belief that beauty products shouldn’t ‘fix imperfections’, but should enhance the inherent beauty already held inside every person. With Sync, the founders Kate and Ann wanted to provide products not only to honor the wearer’s beauty, but to honor the ingredients of their products and showcase them as wellness tools already perfectly crafted by nature. Sync hired Flagship (who subsequently brought on Studio Studio to lead creative) to build their brand from the ground up, encompassing everything from naming the business, crafting a visual identity and brand narrative, design packaging, drive a photography style, and create the businesses digital presence.
Project TEam
Client: Sync Beauty
Chief Creative Officer: Pete Morris for Flagship
Creative Lead: Studio Studio for Flagship
Strategist & Copywriter: Mary Taylor for Flagship
Project Manager: Shannon Dunn for Flagship
Website Lead: Austin Klise for Flagship
Brand typefaces used are: Pangram Pangram Fraktion Mono, Pangram Pangram Editorial Old, and Trade Gothic. All photography and videography courtesy of Sync.
