A wine bar which is a funky as its pours. Come in, belly up to the bar, and bottoms up.

SERVICES

Conceptual
Business Naming
& Identity Design

The name “Glug Glug Club” is an onamonapia for throwing back a glass of your favorite drink in a room of like minded people. If you’re looking to unwind, you want to feel playful and loosened up after all!

Studio Studio provided this conceptual project with

Business Naming & Identity Design

The Glug Glug Club is a fun and funky natural wine bar which invites guests to come in and forget the stresses of their day. Mixing top quality natural wines with a playful and unpretentious atmosphere, easing into your drink of choice is only as hard as choosing what you’d like to order.

The typography and graphic flourishes feel topsey turvey, which is how customers may also feel if they spend a good amount of time at the Glug Glug Club. The color palette is directly inspire by the different colors of wine served, and the richness of tones draws inspiration from a 1970’s smoke filled lounge (but now with much better air quality).

Brand typefaces are Pangram Pangram Neue Machina,Trade Gothic Extended, and Quincy CF | Brand photography is courtesy of Unsplash.

Inspired by the drinks poured at the club, the color palette is bright and funky.

The tones have a duality of inspiration: the grapes that ferment to create every tantalizing pour, and a relaxed smoke-filled 70’s lounge.

To simplify how you ask for a top off of your glass, simply keep your drink coaster turned up to show a full glass, or flip it to show the empty side. Drinkers may have such a delightful time at the club, that they forget to flip their coaster.