Rhetory:
we’re here for the words.

SERVICES

Business Naming,
Identity Design,
& Website Design

In an automated and transactional world, the mission for Rhetory is to be a refuge for unique and quality crafted language.

The name “Rhetory” is derived from the caliber of inventiveness & creativity in the storytelling and rhetoric produced by Drew. High quality work with a unique and individual flair is the backbone of both Rhetory’s name, and its visual identity.

Studio Studio provided this client with

Business Naming, Identity Design, & Website Design

Rhetory is a full service writing consultancy based in Washington DC. With Rhetory, the founder Drew’s mission is to help every client find their story — whether it's to grow a business, present an opinion, promote a product, share a service, or simply engage with the world in a new way.

Studio Studio was contracted to help Drew formalize her freelance writing services, so we partnered with her to develop a new name, build an identity suite, and craft a website that highlights the range of deliverables and industries she serves. Rhetory’s brand identity as a whole is a visualization of the key attributes identified at the beginning of the branding process: it is chic, intelligent, and rooted in a flexible scope of creativity.

The angular letter-forms are paired with versatile geometric marks and a neutral color palette. Along with a witty and conversational tagline, the elements work together to represent Rhetory’s sharp tongue and high quality level.

Brand typefaces are Optima, Sweet Sans, & Adobe Garamond. Logos use modified Pangram Pangram Cirka Light.